The Mountain breakfast consists of authentic culinary specialties from Western Serbia. It represents a specific regional culinary brand formed around the idea of preserving traditions tastes and original recipes, passed down for generations. The concept of the Mountain breakfast has been patented at the Intellectual Property Office.

Mountain breakfast has been around for ages, but it was only four years ago that it was created as a unique unified concept. This was done in 2015, when the Zlatibor Regional Development Agency, with the support of the USAID Sustainable Local Development Project and the assistance of local tourism organizations and the HoReCa sector (hotel, restaurant and café sector), branded unique products for Zlatibor, Taru and Zlatar and named them Mountain Breakfast.